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Rogue of the Week
Seen a Rogue on the loose?
Get in touch with our Roguemeister:
JOHN SCHRAG
jschrag@wweek.com
(503) 243-2122
FAX: (503) 243-1115

Portland has long waged separate campaigns against self-indulgent graffiti artists and the cynical billboard barons. But the grizzled veterans at City Hall might need to combine their forces to defeat this week's Rogue: Globogear.com, a San Diego-based Internet company that has hit a new low in dot-commodification by crossing taggers' tactics with marketing muscle.

Portlanders woke up Tuesday morning to find their fair city plastered with posters that read, "Globogear.com: Accept the Challenge." Among other things, the adhesive-backed bills were glued to dumpsters, traffic-signal boxes, park benches, streetcar utility poles, newspaper boxes (including a number belonging to Willamette Week) and a fuse box at the Daisy Kingdom.

"This is a bit much," said a bicycle cop who was busy trying to remove a sticker from a signpost on Southwest 10th Avenue and Yamhill Street. "They don't peel off easily, and they leave a mess."

A representative from Globogear.com, which specializes in teen wear, said the pasty propaganda ploy was part of a West Coast campaign to "draw attention" to the new company. In what might be billed as drive-by advertising, the company is currently conducting a plastering road trip, with Portland as only one of the cities on its hit list. When asked if the company had gained permission from the city for its campaign, the representative claimed that the city had been notified, though she couldn't supply a contact name.

This is all news to the Portland Police Bureau, which stresses that sticky leafleting is against the law. The mayor's office is currently investigating the incident, while Multnomah County Deputy District Attorney McDaniel Reynolds says perpetrators could be guilty of criminal mischief. Since it knows so much about teenagers, perhaps Globogear.com will accept the challenge of cleaning up after itself.

 


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