
Seen
a Rogue on the loose?
Get in touch with our Roguemeister:
JOHN SCHRAG
jschrag@wweek.com
(503) 243-2122
FAX:
(503) 243-1115
Portland has long waged separate campaigns against self-indulgent
graffiti artists and the cynical billboard barons. But the
grizzled veterans at City Hall might need to combine their
forces to defeat this week's Rogue: Globogear.com,
a San Diego-based Internet company that has hit a new low
in dot-commodification by crossing taggers' tactics with
marketing muscle.
Portlanders woke up Tuesday morning to find their fair
city plastered with posters that read, "Globogear.com: Accept
the Challenge." Among other things, the adhesive-backed
bills were glued to dumpsters, traffic-signal boxes, park
benches, streetcar utility poles, newspaper boxes (including
a number belonging to Willamette Week) and a fuse
box at the Daisy Kingdom.
"This is a bit much," said a bicycle cop who was busy trying
to remove a sticker from a signpost on Southwest 10th Avenue
and Yamhill Street. "They don't peel off easily, and they
leave a mess."
A representative from Globogear.com, which specializes
in teen wear, said the pasty propaganda ploy was part of
a West Coast campaign to "draw attention" to the new company.
In what might be billed as drive-by advertising, the company
is currently conducting a plastering road trip, with Portland
as only one of the cities on its hit list. When asked if
the company had gained permission from the city for its
campaign, the representative claimed that the city had been
notified, though she couldn't supply a contact name.
This is all news to the Portland Police Bureau, which stresses
that sticky leafleting is against the law. The mayor's office
is currently investigating the incident, while Multnomah
County Deputy District Attorney McDaniel Reynolds says perpetrators
could be guilty of criminal mischief. Since it knows so
much about teenagers, perhaps Globogear.com will accept
the challenge of cleaning up after itself.
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